eCommerce PPC Services by a Proven PPC Agency
As a leading ecommerce PPC agency, we create scalable, revenue-driven campaigns across Google Shopping, Performance Max, and remarketing. Our approach is powered by optimized product feeds, Merchant Center best practices, and over 5 years of dedicated ecommerce PPC expertise.
- A single point of contact with weekly strategy calls and rapid response times
- Clear, transparent reporting with KPIs focused on revenue and ROAS
- Full ownership of your ad accounts and complete access to historical data
- End-to-end coverage including Google Shopping, Search, remarketing, and Merchant Center management
eCommerce PPC Services That Drive Real Growth
As a seasoned ecommerce PPC agency, Boom In Technology concentrates on the strategies that directly impact revenue. We design and manage Shopping, Search, and remarketing campaigns using optimized product data, consistent weekly optimizations, and straightforward, actionable reporting. You’ll work with a dedicated account manager, receive clear communication, and benefit from campaigns built around profitability—not just traffic.
Strategy & Setup
We start by understanding your goals, reviewing existing campaigns, and building a streamlined account structure organized by brand, category, and user intent. This ensures budgets are directed to what performs best while minimizing wasted spend.
Google Shopping Management
We thoughtfully segment products, optimize listings, and maintain full compliance with eligibility and policy requirements—an essential part of ecommerce PPC that consistently puts top-performing products in front of ready buyers.
Search Campaigns (Brand & Non-Brand)
We target high-intent searches, safeguard branded terms, craft compelling ad copy, and refine search terms to capture purchase-ready traffic at cost-efficient CPCs.
Landing Pages & CRO Support
We align landing pages with search intent, ad messaging, and trust signals, recommending CRO tests when appropriate to convert more paid clicks into carts and completed checkouts.
Remarketing & Audiences
We re-engage cart abandoners and product viewers through dynamic remarketing and strategic audience layering, bringing shoppers back to complete purchases and increase repeat sales.
Reporting & Communication
You get weekly strategy calls, clear performance summaries, and real-time access to KPIs with defined next steps—making ecommerce PPC easy to understand, manage, and improve.
Product Feed & Merchant Center
We continuously optimize product feeds and Merchant Center health, reallocating budget toward top performers, pacing spend around seasonality, and applying controls to reduce inefficiencies—driving more revenue from the same budget.
Google Shopping & Search: eCommerce PPC Built for Profit
Shopping highlights your products. Search captures buyer intent. We manage them as a unified system so ad spend consistently flows to what actually sells. Our ecommerce PPC approach keeps cost per click efficient and centered on revenue—not wasted traffic.
- One eCommerce PPC System, Two Distinct Roles
Shopping maximizes product exposure across your catalog, while Search targets high-intent queries and fills coverage gaps. Working together, Shopping introduces the right products and Search directs shoppers to the most relevant product or collection pages, accelerating conversions.
- Clear Separation of Brand and Non-Brand
We structure brand and non-brand campaigns separately to maintain precise control over budgets, bidding, and messaging. Brand campaigns protect your name at low CPCs, while non-brand campaigns capture category and product demand using tightly themed keywords and aligned landing pages for cleaner data and more reliable optimization.
- Controlled Queries and Strategic Timing
Ongoing search-term analysis and smart negative keyword management keep spend efficient, while promotions are coordinated across both Shopping and Search. We prioritize seasonal demand, scale back low-margin products, and guide broader queries to relevant collection pages—keeping PPC performance predictable, scalable, and profitable.
Our eCommerce PPC Methodology
You want a defined strategy, consistent communication, and performance that clearly ties back to revenue. Our ecommerce PPC management framework is designed to set expectations upfront, show progress week by week, and deliver reporting that’s actually useful. As a Premier Google Partner with more than 5 years of pay-per-click experience, we stay focused on ROI—not surface-level metrics.
1) Discovery & Goal Alignment
We dive into your products, margins, seasonality, and KPIs. Together, we establish clear targets for revenue, ROAS, and growth by brand or category, so success is measurable from day one. We also align on communication, including weekly calls and detailed performance reporting.
2) Audit & Immediate Opportunities
If historical data exists, we evaluate campaign structure, search terms, ads, product feeds, and Merchant Center health. We resolve critical issues first—such as disapprovals or inefficient spend—then identify quick ecommerce PPC improvements that can generate gains without a full rebuild.
3) PPC Structure & Launch
We structure Shopping and Search around intent and profitability, separating brand and non-brand campaigns and mapping queries to the most relevant landing pages. Product feeds are optimized, Merchant Center is actively monitored, and best-selling products remain eligible and visible.
4) Reporting & Communication
You receive weekly strategy calls and concise summaries explaining what changed, what performed, and what’s next. Live performance visibility ensures transparency and alignment—no surprises, just steady, ROI-driven progress.
5) Ongoing Optimization & Scalable Growth
We scale what works, eliminate inefficiencies, and coordinate promotions across Shopping and Search. Continuous testing across audiences, creative, and bidding keeps your ecommerce PPC efficient as spend grows. Over time, we expand into new channels only when they add profitable reach.
What to Expect from OuterBox as Your eCommerce PPC Agency
- Premier Google Partner expertise across Google Ads and Google Shopping
- Weekly strategy calls and actionable PPC reporting
- A revenue-focused approach with a benchmark ROAS goal of 5:1
eCommerce PPC Service FAQS
We determine budget by evaluating your average order value, margins, conversion rate, and the competitive cost of clicks in your market. If the projected cost per acquisition falls within your margins, we recommend an initial budget designed to generate at least 30–50 conversions per month, then scale from there. Our ecommerce PPC approach prioritizes profitable learning first, followed by sustainable growth.
Generally, yes—but we first evaluate a few key factors: whether competitors are bidding on your brand, the strength of your organic ranking, and the cost to defend it. If brand clicks are inexpensive and help secure your SERP, we maintain a modest brand campaign while allocating the majority of the budget to high-intent, non-brand traffic.
Our choice depends on the balance between control and scale. If you need precise control by category or margin, Standard Shopping is usually the best fit. If your product feed is strong and your goal is broader reach, Performance Max can be highly effective. Search campaigns complement both by targeting brand and high-intent category terms, forming the backbone of effective ecommerce PPC.
We examine diagnostics, feed attributes, and your website to identify the root causes of any flags. Most issues are resolved by improving product data—such as titles, GTINs, and images—ensuring consistent pricing and availability, and providing clear shipping and return information. Continuous monitoring keeps products eligible and maintains consistent Shopping visibility.
Most brands begin to see clear performance trends within 2–4 weeks, with more stable ROAS emerging in 60–90 days. Results vary based on factors like budget, competition, product price, and seasonality. We set expectations upfront and provide weekly progress reports to keep you informed.
We keep brand campaigns separate to protect your name and track their performance, while non-brand campaigns are organized by category or top-selling products so budgets target the most profitable areas. This clear separation simplifies both optimization and reporting.
Yes. We coordinate promotional timing and messaging across both Shopping and Search, taking inventory and margins into account, and adjust budgets around seasonal peaks. The goal is consistent messaging and directing ecommerce PPC spend where it will drive the most conversions each season.
