SEO- Search Engine Optimization
SEO is a digital service employed by business owners to improve visibility, drive traffic, boost sales, convert website clicks to customers and increase business revenue.
It is usually adopted to target search engines (mostly google)to help business owners gain needed attention and attract their target audience faster than without SEO.
What Do SEO Services Include?
The following are some of the services that SEO firms(at a minimum)provide for their clients:
- Content creation and marketing.
- Website page speed optimization
- Provision of SEO strategy tailored to the business's specific needs.
- Website auditing and reports.
SEO Analytics and Reporting
This is where you can tell a good SEO agency and a poor one apart. A proper SEO company is supposed to send back frequent analytics SEO reports that detail the state of your website before work began on it.