What is User Experience Design?
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. UX design involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
Designing an experience includes not only making the software easy to use but also designing the other experiences related to the product, for example, the marketing campaign, the packaging and after-sales support. Most importantly, UX design is concerned with delivering solutions that address pain points and needs. After all, no one will use a product that serves no purpose.
UX Design is User-Centered
A UX designer’s typical tasks vary but often include user research, creating personas, designing wireframes and interactive prototypes, and testing designs. These tasks can vary significantly from one organization to the next. Still, they always demand designers to be the users’ advocates and keep their needs at the center of all design and development efforts.
That’s also why most UX designers work in some form of user-centered work process and keep channeling their best-informed efforts until they optimally address all of the relevant issues and user needs.
User-centered design is an iterative process where you take an understanding of the users and their context as a starting point for all design and development.
