Press Releasing
A press release is a written, official statement that’s prepared for and delivered to members of the press – also called the media – for making a newsworthy announcement or providing information in relation to a specific event.
In other words, a press release is a document that companies or individuals create and share with professionals from the news media industry so they can make it public, thus giving the event media coverage and expanding its reach. Press releases might still be important and useful, but they are, in fact, something that started at the beginning of the previous century.
What is a Press Release Used For?
In one sentence, a press release is used for announcing something new. Sharing news with people around the world helps them connect to each other and keep up with anything that’s happening.
These are some of the most common cases for creating and sharing a press release through media outlets:
- New product launch
- New company launch
- Partnership creation
- Event announcement
- New book launch
What is Included in a Press Release?
These elements will facilitate communication and also provide members of the audience with all necessary information.
- Logo
- Contact Information
- Dateline
- Headline
- Sub-headline
- Introduction
- Body
- Boilerplate
- Close
