Newsletter
A newsletter is a tool used by businesses and organizations to share relevant and valuable information with their network of customers, prospects and subscribers. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website.
Additionally, email campaigns are also easy to measure, which means you can track your progress and make meaningful adjustments that lead to more wins.
How to Create a Newsletter
The first step to creating an email newsletter is to determine your goals. Is your newsletter meant to convert customers or just keep your brand at top of mind? Then select a few metrics for how you’ll measure your success
With your goals determined, you’ll have a clear understanding of the type of content you should include. From there, you can build an email template that suits your branding. Use your brand colors, include your logo and make it easy to browse through the newsletter content. It’s best to work with a graphic designer and web developer at this stage so you know your newsletter will display properly when viewed on different devices.
Tracking the Performance of a Newsletter
Measuring your newsletter campaigns will help you make adjustments that maximize your ROI. Here’s what you should be tracking:
- Bounce rate
- Delivery rate
- List growth
- Open rate
- Click-through rate
