Blog Writing
Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is a combined version of the words “web” and “log.” At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web.
Blogs are always evolving both in terms of how they’re created and what they are used for. They can be a vehicle for creativity and for marketing. They’re also increasingly created and read on mobile apps, as mobile blogging also comes into its own.
What Is a Blog Used For?
- To Educate Others and Build Online Presence
- To Help a Business With Brand Awareness
- To Promote Programs And Attract Visitors
- To Promote Programs And Attract Visitors
What Makes a Great Blog?
1.High-quality blog content. The content should demonstrate expertise, authoritativeness, and trustworthiness (EAT). It is also important to use easy-to-understand language and formatting to make the blog post digestible.
2.Inviting headlines. These reveal what the content is about and help attract visitors to the content, as around 80% of people will click search engine results if the headlines are compelling.
3.Regularly-updated content. A regular publishing schedule helps people know when to visit the blog for new content. Search engines also prioritize fresh and up-to-date content, helping increase rankings and website traffic.
4.Smooth user experience (UX). Other than attractive design, great blogs generally have a seamless page experience as it is an important element in blog search engine optimization (SEO). It includes mobile friendliness, HTTPS, and loading speed – including improving Core Web Vitals, the performance metrics assessing how good user experience is.
